There are many ways to promote and advertise your Etsy shop.
A BLOG (from “weB” + “LOG”) is a special type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.
Most blogs are interactive, allowing visitors to leave comments and even message each other on the blogs and it is this interactivity that distinguishes them from other websites.
What to put on your Blog ?
Your goal is really to bring people reasons to return to your Blog over and over again, to read your latest postings. SOOOO, you have to make your blog interesting, funny, crazy, or full of good useful information. Sounds challenging ? Yes.
You need to write and post blog entries that relate to your type of Etsy craft. If you are a watercolor artist, then you certainly need to post good example of watercolors, famous watercolor works, tips on how to paint, etc. You need to make your blog “The Bible of Watercolors”. Hey people read the Bible every day, because they want to return to it everyday. Make your blog a place they want to visit and read everyday.
How to Create a Blog ?
You can create your blog by using Free software that will show you how to create your blog. Very easy !
Here is a link that compares the Blog Software sites:
1. Post good photographs and images.
Good photos will give people a nice visual reason to com
e back and read the text of your Blog. Post artwork, artists, crafts, craftsmen, etc. If you are doing an instructural blog, post photos of the step by step processes.
Post links to other websites and blogs and Etsy shops. You want to be a portal that links to other cool places to go… just like Yahoo is.
3. Show off your own Etsy work
Post photos of your own work of course ! Show it off !
4. Feature other Etsy shops in your blog
Put links to other Etsy shops on your blog. You are linking to the Etsy Community this way… people will pay you back by linking to YOUR Etsy shop in the future on their websites and Blogs !
5. Show how you create your Etsy items
You can be an Instructor on your Etsy passion on your blog. Yep, you may create some competitors, but more than likely you will increase your sales as people come to learn how difficult it may be to create your Etsy stuff. Show them how hard it is, and they may figure out its easier to pay you instead !